India’s booming smallplot agriculture sector needs new ideas to tackle climate-change curve balls.
Climate change has been a pervasive and rapidly growing issue all over the world, and its effects on agriculture are staggering. This is especially true in India, where over 1.3 billion people depend on a sustainable agri-food system that has been challenged by land degradation and natural disasters, namely droughts and cyclones. As climate change is projected to intensify in the future, the ability to feed a growing population while also guaranteeing nutritional security will prove to be a formidable task for India’s farmers. This critical challenge can only be solved through the use of climate-smart technologies and future-focused solutions.
#Graft2019 is looking to Australia for an injection of fresh ideas and untried approaches to tackle India’s unique climate-related challenges. Selected companies will receive two and a half months of virtual coaching and access to information and strategies to approach the Indian agricultural industry, followed by ten days in the Indian market. While in India, your company will be facilitated in Hyderabad and other locations to learn more about specific challenges, discuss applications of your technology with industry, form partnerships with investors and government. You will receive the support, resources and introductions you need to solidify your business model, with the opportunity to network with corporates and travel across the country for client meetings.
Assess market readiness of your offering
Localise product for the Indian market
Create opportunities for a local trial
Access to Indian market and farmers
Initiate partnerships with corporates and governments
Through the program, startups will be able to create viable go-to-market strategies while gaining access to the large Indian agricultural market.
Criteria and Expectations of Selected Companies
The company has launched a product and is generating revenue, prior investment is a plus
Validated and proven business and distribution model that can be translated to the Indian market
Willingness to invest time and resources to enter the Indian market
A senior member of the executive team (C-level or Founder) must be present during the in-market programming (late-November to mid-December) for a minimum of two weeks
Meetings should be planned in advance of the trip
Post-trip report to be completed within 1 month of the trip
I’m an Australian startup with a game changing technology for the Indian market
Frequently Asked Questions
When is the program happening
Virtual Interventions: Mid September - Mid October
10 day in-country program: 24th November 2019 - 3rd December 2019
What should I expect from program?
Business, Business, Business! The whole idea of the program is to help your startup get a strong footing and initial traction in the Indian market.
Are travel and accommodation costs covered in program ?
The travel and accommodation costs are to be covered by the startups themselves. We want you to have skin in the game as well.
What is the selection/ evaluation criteria?
Existing traction and proven month-on-month growth
Proven business model with a high factor of transferability to India
Prior Venture Capital (VC) investment with runway for Indian market entry, if not covered by existing revenue
Ambitious and committed venture team entering the Indian market
Readiness to engage in PoCs and partnerships
What is the application process and how should I submit the application?
Once you submit your application, a T-Hub team member will contact you if there are any questions or if more information is required. Applicants that reach the final stage of evaluation will have their mentors consulted by our evaluation team. Once your company has been selected to participate, you must sign Program Agreements/Terms and Conditions with both T-hub and Beanstalk.
What expenses are covered and how does the reimbursement process work?
Expenses specific to the program (workspace while you are in India, time and effort it will take to connect to the network who can give you business and the support you need to work towards a viable business model in India) are covered.
Is there a monetary reward for this program?
There is no monetary reward associated with program, as the program is more focused on business opportunities and market access.